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5 Things to Look For When Choosing Your Website Layout

5 Things to Look For When Choosing Your Website Layout

Choosing a website layout for your new site is about more than looks. It’s about creating an engaging user experience. You need to understand how your website layout affects SEO and how it helps the site function. Many people view the site layout as a color scheme and what is on the menu bar. 

Wrong!

A well-designed website encompasses all the elements you need, but to be successful, you need to go deeper. View your website layout as a complete experience with your company. Customers need to know you’re quick, agile, and functional, but you need to look the part too. Express your brand. While color schemes and design aren’t the only factors, they are very important. 

Take the time to map your layout strategy. The pros far outweigh the cons. Everything from findability to sales conversions is on the table. Here are five things to look for when choosing your website layout.

Target Your Audience’s Expectations

Every business is different. Likewise, every website has different needs. Yes, those requirements will overlap, but your job is to find the layout that fits all of your needs. Bloggers need to balance navigation with appearance. Ecommerce sites need to have ease-of-use without sacrificing style. The goal for every website is to hit your target market with the best of all worlds. 

Once you define a target audience, you need to understand what they’re looking for. News websites need to be highly mobile compatible because the majority of visitors read stories from their mobile devices. Graphic design businesses are targeting current and potential customers by showing off previous work. Mobile optimization is still extremely important but not as important as aesthetics on a desktop. The user experiences will be incredibly different. 

The predictive mindset of your target audience will heavily impact the expected user experience. Be ready to meet their expectations.

Responsive and Mobile-Ready

As of April 2020, mobile devices (phones and tablets) make up roughly 56% of all web traffic. Mobile browsing has overtaken desktop browsing since 2017 and is comfortably leading. What does this mean for your website? You need to build a mobile-optimized site. 

Start with being mobile-friendly. Since most users are accessing content from mobile devices, being mobile-friendly is paramount. Your website is available anywhere a person can find a connection to the internet. Sites that aren’t ready for mobile traffic are difficult to find and harder to keep traffic. More importantly, Google recently included mobile-friendliness as an aspect for search optimization. Content, page speeds, and relevance now share the stage with mobile optimization.

And now, responsiveness. Your site should be able to go from desktop to tablet to smartphone without needing additional source codes for your web page. The display should account for different screen sizes by changing content size (images) and reconfiguring the view. Prioritizing responsiveness enhances the user experience by making the interaction smooth and easy to navigate.

Your Branding

Brands define companies at a glance. Your brand will be the overarching representation of who you are as an entity. Mold your brand into the exact look and feel you want. Website layouts give you full control over making sure your content fits your brand. Part of choosing the right layout is ensuring you can apply the themes and appearance you need. 

Appearance is essential, but still, there are other aspects of your website layout that will contribute to promoting your brand. Functionality can show off parts of your brand that static content can’t. Include videos or animations to enhance the user experience. Branding is what should guide every page, product, advertisement, and anything else customer-facing. 

Design With SEO In Mind

You need to build our business on main street. You require the visibility that comes with as much traffic as possible. How does that translate to a website? Search Engine Optimization. Optimizing websites is not an overnight achievement, but at the end of the day, your website needs to be on the internet’s version of main street, Google’s first page.

91% of all clicks from search engines come from the first page of results. That kind of traffic is crucial to a thriving business. To get there, you need to choose your website layout with SEO in mind. Start with a mobile-friendly design, and be sure your site is responsive. If your layout can’t provide these essentials, it’s time to rethink your strategy. 

One of the most important aspects contributing to SEO is content. Make sure your website layout is conducive to new content. Fresh pages and relevant, updated blog posts provide enormous boosts to your site’s visibility. As long as your layout makes it easy to navigate from post to post, visitors are more likely to spend more time on your site. Every click helps boost SEO, so remember, easy to navigate and mobile-friendly are two of the most important factors when choosing a layout.

Conversions Actions

A well-organized website helps businesses convert leads to sales. Period. Your website layout is the first impression many potential customers will have with your company. We can revisit the goal of always shooting for the best user experience. The better the experience, the more likely a lead will stick around to learn more about the product. 

Poorly designed websites scare away traffic and lead to high bounce rates. Website layouts are simply more engaging. There are several key performance indicators we monitor to see how our websites are performing. One of those KPIs is bounce rates. If you continue to see high bounce rates, review your website layout, and look for potential causes. One possible solution is to do A/B tests. Begin trying two different strategies with your layouts and see which performs better. Review conversion rates and bounce rates to get valuable descriptive analytics. 

You can use this information to update your website layout to enhance the user experience and target strategies that work.

Choosing a Website Layout

Finding the right layout for your company website isn’t as straightforward as it seems. Some will just point to a color scheme they like and call it a day. Don’t worry about those competitors. Taking the time to strategize various essentials like optimization, branding, and themes will set you apart. 

The best starting point for anyone looking to launch something new or perform an overhaul is the drawing board. Make a plan before starting your search, so when you start looking, choosing the perfect website layout won’t be quite as challenging.

WordPress is kind of our thing. Schedule a demo with our experts to talk about getting the most out of the system. We can’t wait to get started with you.

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